B: Theoretical and Methodological Aspects of Visual Literacy
Required courses: 16 semester credits
Electives: 5 semester credits
Combining speech and visual expression: structural, cognitive and developmental aspects
Dr. Shosi vaksman
1. Modes of text and picture combinations.
2. Cognitive and social processes that come into play when these combinations are produced for various population groups.
3. Developmental aspects: how children, as they grow up, learn the uses of text and picture and develop a symbolic repertoire.
4. Pedagogical aspects: What kind of mediating possibilities exist in the combined systems and within the educational framework?
The main theme of the course is that meaning, garnered from sensual impressions, is multi-modular and is registered in a complex manner. Nevertheless various cultural groups in the community, with identifying characteristics of their own, build semiotic systems which absorb these texts and pictures into a whole which inevitably relates to the goal set by the media.
Elective courses: 5 semester credits
The student has the option to choose one course of 3 semester credits and one of 2 credits.
Visual communication from the cave to the living room
Dr. Malka Ben Pshat
We will start from the dawn of civilization until today’s era of digital and electronic communication with the object of discovering how much influence visual communication has had on the character of cultures and whether it mirrors them. This will be done mainly with the aid of the communication theories of Marshall McLuhan and Neil Postman.